
Kudos to State Farm to showing a continued commitment to black college sports, with their recent announcement of their title sponsorship of the Magic City Classic.
State Farm really, really, really loves black college sports, doesn’t it? They are on the Magic City Classic, the Bayou Classic, and the MEAC Basketball Tournament. The only black college sports imprint missing from their community action portfolio is a website that I particularly hold in high regard…
But seriously, it makes me proud that I’m a State Farm insurance holder, knowing that the corporation is committed to causes and events that serve their paying constituents. Yeah, I know that it makes good business sense for SF to invest in products and cultural events that attract the crux of their consumer demographic, but they are front and center much of the time. And it isn’t like they would go broke or lose black customers if they suddenly stopped sponsoring events.
They aren’t the only ones; Russell Athletic, the Ford Motor Company, Coca-Cola, they are all regular players in sponsorships opportunities for black college sports. But State Farm? They hold true to their mantra of being there like good neighbors to HBCUs. Title sponsorships are not cheap.
So State Farm Insurance, thanks for all that you do for black college sports. And in case you were wondering, I have absolutely no problems naming this blog the State Farm HBCU Sports Blog if you can swing $50K my way.
Seriously. No problems whatsoever.
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