If State Farm Insurance is the play cousin to black college sports throughout the nation, than Farmers Insurance is the auntie of the SWAC. The insurance company will be the title sponsor for the SWAC football and basketball championships, and will be touted as the “Official Insurance and Financial Services Provider” of the SWAC.
“The sponsorship is a Farmers tradition of reaching out to communities and young students in today’s world and letting them know we support them not only in athletics, but all that they do academically and in their future endeavors,” Faye McClure, Farmers’ vp-strategic marketing, said in a statement.
I’ve always maintained that the black college conferences know how to leverage their product with companies seeking to market to the black community. The next phase of the game is for member schools to make the same moves with local businesses and corporations.
